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Ambassador praises Danish Medicines Agency's trust-building efforts in China

The Danish Medicines Agency has contributed to creating trust and close relations with China. This will be crucial for domestic firms introducing new products to the major market, says Denmark's new ambassador.

Ambassador of the Kingdom of Denmark to the People’s Republic of China Thomas Østrup Møller | Foto: Den danske ambassade i Kina

Honor, respect, trust, communication and intercultural understanding.

To navigate the Chinese market is a challenging exercise, and a fair share of life science firms have broken their necks failing to grasp Chinese cultural codes for trade, social life and business negotiations.

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